Sunday, 24 April 2016

Individual problem





GARBAGE PROBLEM

Garbage problem is the major area of concern in the market place. Garbage is found on the roads of market everywhere. The waste stuff/material is thrown by the stakeholder of the market.C:\Users\Admin\Desktop\scan0010.jpg





ISSUES IDENTIFIED
  • Not enough dustbins in the market.
  • People don’t throw garbage in the bins.
  • Most of the street vendors don’t have bins.
  • Dumps are not cleaned regularly by the municipality.
  • People use corners and empty spaces to throw the garbage.
  • Sometimes, shopkeepers throw the garbage on the roads.
  • Municipal workers don’t do their job well.


ROOT CAUSES IDENTIFIED


  • Possibility –That dustbin are stolen from market place.
  • Lack of public civic sense.
  • Rag pickers make a mess in the dumps and litter the garbage around.
  • Hawkers / vendors don’t clean the area where they stand.
  • Municipal collection of garbage does not happen regularly on time and hense there is an overflow.
  • Some people avoid close proximity to the bins due to smell and throw garbage from a distance.
  • Lack of awareness among public about the necessity of cleanliness.


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NECESSITY IN THE MARKET
  • All shopkeepers and vendors should have their own and carry separate dustbins.
  • Street vendors should be fined if the area around where they stand is dirty and should be made responsible for its cleanliness.
  • Vendors should have heavy penalties on throwing on the roads.
  • Shopkeepers / vendors threw their garbage, when municipality garbage collectors come to market.
  • Municipal collection of garbage from big dumps and bins should happen twice every day.
  • Strickness should be kept on municipal workers to make sure that they perform their duties.
  • A local cleanliness team should be appointed at each section of market.
  • Market should have different dustbins for biodegradable and non- biodegradable waste.
  • CCTV cameras should be put at strategy location in the market to keep a check on the municipal workers.


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By Anjali Singla

Individual areas of concern

After analysing all the problems present in the area, each one of the group member took an individual problem. The same being as follows : 

Anjali Singla - Garbage problem

Monika Maurya - Seating problem

Sakshi Khairari - hygiene problem

Tanya Aggarwal - Crowd problem

Updated by : Tanya Aggarwal

Friday, 22 April 2016

Area of Concern


  • Parking  problem/ issue
  • No signage
  • Garbage problem (lack of dustbins)
  • No proper arrangement of vendors (especially food joints)
  • No Public convince
  • Market is not properly maintained in terms of placement
  • No sitting arrangement (benches)
  • Lack of greenly (plants/trees)C:\Users\Admin\Pictures\New folder\IMG_20160330_120046484.jpg

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Written by : Anjali singla

SWOT ANALYSIS


Strength-:
  • Open market
  • One stop shop
  • Well commuted
  • Shops are closely placed
  • Forms the biggest central market
  • Location – centrally located
  • Public conveyance - auto available
  • Metro station is very near

WEAKNESS-:
  • Vendor – chaotic environment (encroachments)
  • Parking problem
  • Washroom problem
  • Sector is too big to travel on feet in one day
  • Lack of awareness amongst buyers about all brands at the place
  • No maintenance of roads
  • No signage
  • Unorganized

THREAT-:
  • TGIP - The biggest threat why? Because some brands as those in 18 are available at the mall, without having to roast oneself in the scorching heat.
  • Price wars- offering discounts sale almost individuals entrepreneurs.

Written by : Monika Maurya
Inputs by all.
  
 

Sunday, 17 April 2016

Sketches by the group members



Sketches By Anjali Singla








Sketches By Tanya Aggarwal







                                                            Sketch By Monika Maurya


Visual Elements

Page from visual diary
By Tanya Aggarwal


What are visual elements? 
Visual Elements mean the elements that can be seen by naked eye, which a place comprises of. In a way, they are the elements that, in short, create a picture of the place in our mind.









Sector 18 Noida can be visually recognized by its crowd, vendors ,beggars, a lot of vehicles - parked as well as moving, the metro station, the multi level parking and obviously the mess!







Written by Tanya Aggarwal

Sunday, 3 April 2016

Exploring the market more







Photographs By : Sakshi Khairari

Social Culture

       

The social culture of market- Strategy or Coincidence


What is social culture? What are the factors of social culture? How these factors affect market environment? What is the role of social culture in market environment?
Social culture is a set of belief, customs, lifestyle, practises and behaviour of population towards the market. Culture aspects include concepts of beauty, education, politics, law and religion, technology, values and attitude, material culture. Social culture includes family, type of families, marriage, and gender, status in society, time and available sources. Factors of social culture are key aspect of marketing strategies for business and organisations.                           

   In a market like sector 18, noida it is very important for both the buyers and sellers to know the language of each other, help them to interact and connect socially and economically. Because it is compulsory to follow the theories and concepts of sociology like prediction of human behaviour, interaction with buyer and value, norms, language of culture and society.  
Culture helps to explain human social behaviour, for example:-
  • What you like and dislike
  • What you believe
  • What you value
In market, population can attract towards the market or a particular shop only if they would be able to fulfil their needs and requirements. Behaviour, gesture and hospitality of sellers should be impressive or at least joyful.
For example, in this picture of ‘ The Patiala Kkitchen’ sector 18, Noida a man in red Punjabi attire is standing and also a drum is there. Both the men and the drum giving this restaurant a feel of Punjab which is similar to the place name as well. ‘Patiala’ is a district of Punjab. Outside the restaurant there is a painting of Punjabi “kudi and munda” on entrance wall, attracting people towards this restaurant. And a good parking space outside the restaurant is adding a quality in this place. The restaurant shows the concepts of sociology and understanding of behaviour of costumers through the attractive features and a very unique idea of gesture.
We can see the role of social culture or sociology in every activity like marketing even in our daily routine it has become a very important aspect of our life and we are connected directly or indirectly.
Written By : Sakshi Khairari

Saturday, 2 April 2016

Getting into the details

Always Under construction!

 garbage problem

 construction site

cows- a general sight!

Photographs By : Anjali Singhla 

Stakeholders

STAKEHOLDERS OF SECTOR-18

Who is a stakeholder? A person, group or organization that has interest or concern in an organization or a particular place. Stakeholders can affect or be affected by the organization’s/place's actions, objectives and policies.



Some examples of key stakeholders(for a business entity) are:
Creditors, Directors, Employees, Government (and its agencies), 
Owners (shareholders), Suppliers, Unions, and the community from which the business draws its resources.

Not all stakeholders are equal. A company’s customers are entitled to fair trading practices but they are not entitled to the same consideration as the company's employees.

After doing thorough research and after exploring the place properly, we zero downed to the following-

Noida sector 18 market stakeholder:
  • Business man
  • General public
  • Sweepers
  • Beggars
  • Rag pickers
  • Rickshaw
  • Students






Written by: - Monika Maurya