SWOT ANALYSIS

Strength-:

• Open market
• One stop shop
• Well commuted
• Shops are closely placed
• Forms the biggest central market
• Location – centrally located
• Public conveyance - auto available
• Metro station is very near

WEAKNESS-:

• Vendor – chaotic environment (encroachments)
• Parking problem
• Washroom problem
• Sector is too big to travel on feet in one day
• Lack of awareness amongst buyers about all brands at the place
• No maintenance of roads
• No signage
• Unorganized

THREAT-:

• TGIP - The biggest threat why? Because some brands as those in 18 are available at the mall, without having to roast oneself in the scorching heat.
• Price wars- offering discounts sale almost individuals entrepreneurs.

Written by : Monika Maurya

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