Social Culture

       

The social culture of market- Strategy or Coincidence

What is social culture? What are the factors of social culture? How these factors affect market environment? What is the role of social culture in market environment?

Social culture is a set of belief, customs, lifestyle, practises and behaviour of population towards the market. Culture aspects include concepts of beauty, education, politics, law and religion, technology, values and attitude, material culture. Social culture includes family, type of families, marriage, and gender, status in society, time and available sources. Factors of social culture are key aspect of marketing strategies for business and organisations.                           

   In a market like sector 18, noida it is very important for both the buyers and sellers to know the language of each other, help them to interact and connect socially and economically. Because it is compulsory to follow the theories and concepts of sociology like prediction of human behaviour, interaction with buyer and value, norms, language of culture and society.  

Culture helps to explain human social behaviour, for example:-

• What you like and dislike
• What you believe
• What you value

In market, population can attract towards the market or a particular shop only if they would be able to fulfil their needs and requirements. Behaviour, gesture and hospitality of sellers should be impressive or at least joyful.

For example, in this picture of ‘ The Patiala Kkitchen’ sector 18, Noida a man in red Punjabi attire is standing and also a drum is there. Both the men and the drum giving this restaurant a feel of Punjab which is similar to the place name as well. ‘Patiala’ is a district of Punjab. Outside the restaurant there is a painting of Punjabi “kudi and munda” on entrance wall, attracting people towards this restaurant. And a good parking space outside the restaurant is adding a quality in this place. The restaurant shows the concepts of sociology and understanding of behaviour of costumers through the attractive features and a very unique idea of gesture.

We can see the role of social culture or sociology in every activity like marketing even in our daily routine it has become a very important aspect of our life and we are connected directly or indirectly.

Written By : Sakshi Khairari